BRIENNE
JACKSON
PRODUCT MARKETER & GTM STRATEGIST
ABOUT BRIENNEI'm a New York-based product marketing strategist with 8+ years of experience helping brands like Oscar Health, Etsy, SoundCloud, the NBA, and Bumble launch products and grow their audiences. Today, I partner with service-based businesses and entrepreneurs to turn what they offer into clear, authentic marketing that builds connections and brings in the right customers. I deliver big-brand strategy without the cost of a full-time hire.
PHILOSOPHYI believe marketing should be an exchange of value, not a broadcast of features. The most meaningful growth comes from understanding what people truly need and communicating with authenticity. My satisfaction lies in helping businesses succeed by creating genuine connections with the customers who need them most.
Specialties
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I develop comprehensive launch plans that align your product with market needs, creating a clear path from concept to customer adoption while maximizing your competitive advantage
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I craft compelling narratives and positioning frameworks that differentiate your product in the marketplace and resonate with your target audience's core needs and pain points
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I orchestrate seamless cross-functional product launches with clear timelines, accountabilities, and success metrics that ensure your product makes the market impact it deserves
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I build strategic content ecosystems that guide customers through their journey, educating and persuading them at every touchpoint from awareness to advocacy
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I uncover actionable insights about your market, competitors, and customers that inform product decisions and create authentic differentiation opportunities